Women Entrepreneurship and Changing role of Women

Women Entrepreneurship and Changing role of Women

*G.JAYALAKSHMI                                                                      

Introduction

            India is definitely the hub of entrepreneurs worldwide.  Women owned businesses are highly increasing in the economies of almost all countries.  The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society.  Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures.

Women” as Entrepreneurs in India:

            Women Entrepreneur’ is a person who accepts challenging role to meet her personal needs and become economically independent.  A strong desire to do something positive is an inbuilt quality of entrepreneurial women, who is capable contributing values in both family and social life.

            The challenges and opportunities provided to the women of digital era are growing rapidly that the job seekers are turning into job creators.

            In India, although women constitute the majority of the total population, the entrepreneurial world is still a male dominated one.  Women in advanced nations are recognized and are more prominent in the business world.  But the Indian women entrepreneurs are facing some major constraints like –

*Ph.D. Scholar, Department of Commerce, Periyar University Salem 11.

  1. To a certain extent, this situation is changing among Indian women and yet to face a tremendous change to increase the rate of growth in entrepreneurship
  2. Socio-cultural barriers- women’s family and personal obligations are sometimes a great barrier for succeeding in business career. Only few women are able to manage both home and business efficiently, devoting enough time to perform all their responsibilities in priority.
  3. They are not fully aware of the changing market conditions and hence can effectively utilize the services of media and internet.
  4. Other factors are family support, Government policies, financial assistance from public and private institutions and also the environment suitable for women to establish business units.
  5. This can facilitate women to excel in decision making process and develop a good business network.
  6. So the sincere efforts taken towards women entrepreneurs may not reach the entrepreneurs in rural and backward areas.
  7. Such programs are really useful to new, rural and young entrepreneurs who want to set up a small and medium scale unit on their own.
  8. In spite of the mushrooming growth of associations, institutions, and the schemes from the government side, women are not enterprising and dynamic to optimize the resources in the form of reserves, assets mankind or business volunteers.

 Highly educated, technically sound and professionally qualified women should be encouraged for managing their own business, rather than dependent on wage employment outlets.  The additional business opportunities that are recently approaching for women entrepreneurs are:

  • Eco-friendly technology
  • Bio-technology
  • IT enabled enterprises
  • Event management
  • Tourism industry
  • Telecommunication
  • Plastic materials
  • Vermiculture
  • Mineral water
  • Sericulture
  • Floriculture
  • Herbal & health care
  • Food, fruits & vegetable processing

Technological Innovation:

            Innovation is often explained in technical terms-tangible products or processes that result from technological development-there has been a preoccupation with rational, analytical innovation models.  However, a number of industrial studies have shown that for a technological innovation to succeed three important people involved and seven important conditions to satisfy.  The combination of these people and conditions satisfies the need for creativity and implementation. The three key people are:

Creative source: The inventor or originator of the idea that led to the knowledge or vision of something new, the artist of creative endeavor.

The champion:  The entrepreneur or manager who pursues the idea, planning, its implication, acquiring resources, and establishing its markets through persistence, planning, organizing, and leadership.

Sponsor:  The person or organization that makes possible the champion’s activities and the inventor’s dreams through support.  Major countries in Asia are following this technique to acquire the higher position in the world economy.  India, in this sense, is struggling hard.

            Women are the important part of development.  No doubt they are taking active participation in the business and industry and doing dual jobs to meet their expenditures.  Women of every level and society (high or low=income countries) hop to work.  So, the rate of women entrepreneurship is high than men.

Rise of Women Entrepreneurs

            Economic necessity.  Some women are working full-time and still can’t make ends meet.  With the current strain on the economy having extra money coming in is not an option, its necessity.  Some women are laid-off so being self-employed becomes the best alternative

Solving problems and sharing solutions.

            For some women it’s not about the money it’s about solving a problem or sharing a solution.  Inventors usually design new products to solve problems.

Hitting the corporate glass ceiling

            Some corporate women feel like they’ve taken their career as far as it will go.  They’re taken their career as far as it will go.  They’re dissatisfied by their options and want a career that will be more fulfilling.  Entrepreneurship is often the answer for these driven women who enjoy being their own boss

Freedom and flexibility

            These are the two big reasons for moms, especially moms with young children, to start their won business. They can work from home, choose their own hours and have the flexibility to juggle their work life with their family life.

            Women need to have clarity about what drives them and what they want to accomplish with their business. Thankfully with their business.  Thankfully with the rise of women entrepreneurs we can learn from those who have beaten the path before us.

Before you take the Entrepreneurial Leap

            Before jumping into entrepreneurship I recommend women take the following steps:

  1. Take time to envision all the details of not only your business, but your entire life as an entrepreneur.
  2. Be responsible.  Don’t let go of your day job too quickly.  If money’s tight, carve out specific time to work on your project but keep the cash flow coming in through other sources.
  3. It’s not just your venture, it’s your families.  Make sure they buy into what you’re doing and that they’re committed to being supportive.
  4. Recognize that being an entrepreneur is not just about what you’re being.  You will need to be committed to your personal growth as a way to keep your business from stagnating.
  5. Finally, remember that your success depends on association with other entrepreneurial women with great ideas, and a broader, more creative perspective.

Conclusion

            Henceforth, promoting entrepreneurship among women is certainly a short-cut to rapid economic growth and development.  Let us try to eliminate all forms of gender discrimination and thus a
llow ‘women’ to be an entrepreneur at par with men.

                       

            I encourage you to take the time to think about what inspires you.  Do you wake up each morning eager to get started?  If not, it might be time to reanalyze your career choices. If you feel stuck, tap into a broader community of women that are smart, savvy and successful.  These women can help you breakthrough to the next level in your business so you too can be a part of the rise of women entrepreneurs.

            For hundred, even thousands of year, women have been successful entrepreneurs.  Our unique mindset, viewpoints, attitudes and skills as women have all contributed to our successes in business.



Source by G.Jayalakshmi

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